Case study

How McKinney Health Uses Hive to Manage Complex Workflows and Approvals

McKinney Health’s rapid company growth in its first 2 years required a tool to handle it all: Hive.

“Hive has been a real success story for us. Our data reflects just how much adherence we’ve had with Hive.”

David Gielchinsky

Director of Health Operations

About

Launched in 2022, McKinney Health is an award-winning specialist agency that provides a wide range of marketing services to health and wellness brands. As part of the greater McKinney organization, McKinney Health focuses its client base on companies within the health and wellness sector.

Customer profile

Industry: Advertising
Use case: Proofing & Approvals
Team: Health

Team goals

Manage workflows
Streamline approval process
Integrate with other tools
Keep up with rapidly growing client list

In the first 10 months, McKinney Health enjoyed:

810

hours saved

48,600

approval rounds conducted

1. Finding a tool that does it all

“As we started to grow and bring in people who have experience working with larger project management platforms, we quickly realized that our previous tool would not be enough to manage our workflows. Hive made the most sense for us. It has all the functionalities and integrations we need.”

David Gielchinsky

Director of Health Operations

2. Maintaining quality standards across complex approval rounds

The team uses Hive Proofing & Approvals to streamline their approval process. Deliverables range from website design to print materials. Many deliverables go through several people before being published, meaning there are multiple rounds of approvals before an asset is signed off on. Each review round could have hundreds of comments and annotations within the proofing window, so efficiency and accuracy are critical.

“A typical project could take anywhere from four months to a year. We could have 20-30 rounds just going back and forth until the piece is clean and approved by everyone. Using Hive to handle our quality control ensures we are crossing off all the little details that go into every project.”

Kat Zic

Project Supervisor

3. Keeping up with rapid company growth

As the agency’s client list grew and the workload expanded, Hive has enabled McKinney Health to streamline and organize complex projects and conduct rounds of collaboration, feedback, and approvals efficiently and accurately. With Hive as its project management solution, the McKinney Health team has been able to scale up activity and handle a rapidly expanding client list with maximum efficiency.

Team wins

Faster delivery

Streamlined workflows

Quality control

Better visibility

Favorite Hive tools

Actions

Proofing & Approvals

Project Navigator

See how McKinney Health is using Hive

Read McKinney Health’s full success story with Hive.