How LCMC Health Uses AI Proofing to Catch What Manual Review Misses

“It caught a date inconsistency across event materials that could have been easy to miss in manual review.”

Customer Overview

• Customer: LCMC Health, corporate marketing team

• Team scope: Digital requests, creative projects, provider onboarding, and internal communications

• Hive usage: Approximately 3 years as the team’s central project intake and management system

  
  

LCMC Health’s corporate marketing team manages a high volume of marketing work across multiple request types, stakeholders, and channels. As the team’s needs evolved, Hive grew from an initial digital specialist use case into a broader operating system for marketing work across several dedicated marketing spaces.

The Challenge

LCMC Health's corporate marketing team needed a dependable way to proof assets, leave comments, enforce brand standards, and catch errors before materials go live. In a busy review cycle, small mistakes are easy to miss — inconsistent dates across event materials, for example, can slip through when reviewers are moving quickly across multiple proofs.

At the same time, marketing intake was growing across request types and owners. Digital requests in particular needed smarter routing so work could reach the right person without defaulting every request to the Director of Digital Experience. The team needed a review process that could keep up with volume without sacrificing accuracy — especially in a healthcare environment where details matter.

The Solution

LCMC Health uses Hive's Proofing & Approvals as the central review layer for creative work. Designers continue building assets in their preferred tools; once a proof is ready, it moves into Hive where stakeholders can comment, review, and approve in one place — with feedback tied directly to the work instead of scattered across email, meetings, or separate documents.

Buzz adds an AI-powered layer on top of that workflow. Celia Ordoyne Cheramie and the corporate marketing team use Buzz primarily for proofing: reinforcing LCMC Health brand standards, surfacing potential issues, and supporting edits before assets are finalized. AI Proofing gives reviewers an extra set of eyes on every proof — helping catch the kind of detail that manual review can overlook under time pressure.

Hive also supports the broader operating system around that review process: action-card based project management, organized marketing projects overseen by directors, and workflow automation to route digital requests by project type so the right owner picks up work faster.

The Results

Hours saved per week on proofing edits

Celia estimates Buzz saves the team approximately five hours per week in proofing edits — time back that would otherwise go to repetitive review work.

Errors caught before they reach stakeholders

In one example, Buzz flagged a date inconsistency across event materials — the kind of detail that could easily be missed during manual review.

Stronger brand consistency at scale

AI Proofing helps reinforce LCMC Health brand standards during review, giving the team more confidence that high-volume marketing work meets the same bar before approval.

A review process built for daily use

The corporate marketing team uses Hive daily for intake and project management. Proofing in Hive keeps the creative production process flexible while giving reviewers a single, reliable place to collaborate.

Better routing as the team scales AI adoption

With Hive Customer Success Manager Josh's support and continued AI proofing education — including a webinar cameo from Celia on how AI Proofing has helped the team — LCMC Health is expanding its use of Buzz workflows, including automated digital request routing by project type.

LCMC Health uses Hive for project intake and action-card based project management across corporate marketing. Each marketing area is organized in specific projects and overseen by directors, giving the team a structured way to manage requests from intake through completion.

The Impact

With Hive, LCMC Health has created a more dependable operating system for corporate marketing. Work moves through a more structured process, requests are easier to route, and stakeholders have a single place to review progress and provide feedback. For the team, AI Proofing is not a separate tool — it is part of how corporate marketing protects quality at scale.

This means less manual coordination and fewer missed details. Directors can oversee their areas more effectively, digital work can be assigned to the right owner sooner, and creative reviews can move forward with greater confidence.

Hive gives the team structure from intake through completion. Buzz strengthens the review step that matters most: catching issues earlier, maintaining brand consistency, and reducing the manual burden on reviewers. Directors can oversee their areas more effectively, digital work reaches the right owner sooner, and creative approvals move forward with greater confidence.