Regardless of where you’re at in your career, you’ve probably heard the term ‘content calendar.’ And no, this isn’t a marketing term thrown around to sound smart, but rather, an essential component of any team that is looking to keep organized and be successful in their overall content goals.
Having a content calendar serves as a guide to help teams plan, organize, and schedule their content in advance — and without it, most companies wouldn’t be able to keep track of their content output and ideas.
Why should you use a content calendar?
If you use a content calendar, you’ll experience the following benefits:
- Keeping your team on track
- You’ll avoid last-minute scrambling
- Your team members can plan out the content in advance, ensuring that everyone is on the same page when it comes to deadlines and expectations
- It will help your team to think holistically about content production and make sure everyone’s ideas connect
- It will make your entire team (and even the organization) feel informed about what is happening next
What you can use a content calendar for:
- Keeping track of your company blog content
- Managing social media accounts across various platforms — like Facebook, TikTok, Instagram and LinkedIn
- It can be used to plan out timing, topics and goals of content
- Use one to manage your newsletter content ideas
- You can plan content ideas out far in advance
No matter what you use it for, having a content calendar can be quite beneficial for any team looking to stay organized, as well as create content that drives success. Make sure deadlines are met — and quality content is being created and shared. And creating one is easy — just use AI.
For example, you can use AI to create all your use cases. And if you’re planning content for some specific platform, say Instagram, you can also use also use AI-assisted tools like an IG feed planner to plan and schedule your content. From creation to execution, AI can help with all of your content needs.
How to start a content calendar, using AI technology
If you’re looking to start a content calendar ASAP, all you have to do is use AI technology. HiveMind, Hive’s newest feature, takes full advantage of AI to make every team’s workday run more efficiently — that includes creating a content cal. But before you start filling out a calendar with all your amazing ideas, you first have to know what the steps are for creating one.
To do this, just type a simple prompt into HiveMind in Notes. To do this, I chose ‘Write out the steps to create a content calendar.’
Next, HiveMind gave me a straightforward and easy list of steps to follow to start my content calendar journey.
1. Brainstorm ideas for content – Decide on a broad topic for the month, consider any newsworthy events or current trends and think of ideas related to your subject.
2. Develop an editorial plan – Map out all of the content you want to create for the month, including topics and types of content.
3. Set timeframe – Place your brainstormed ideas in a timeline for the upcoming month and decide when each piece of content should be released.
4. Research & Gathering Content Ideas – Research each topic to gather information and content ideas that you can use to create more in-depth pieces.
5. Create content frames – Begin crafting a draft of your content by outlining each piece and adding in the main points.
6. Prepare the posts – Flesh out and refine your drafts, ensuring they are optimized for SEO and social media. Explore design tools to make posters, infographics, graphs or images to complement the content.
7. Publish content and monitor performance – Attach any visuals, links or media to the content, then post it and monitor the performance to see what’s working and what needs adjustment. You can use social media scheduling tools to assist you on this task.
8. Review the content – Take some time to review the content and make any edits or improvements as needed.
Creating your own content calendar in Hive
Now that you have the steps to start a content calendar, you’ll want to actually create your calendar. Luckily, in the Hive platform, it’s extremely easy. And if you don’t know how to set it up, just ask AI technology. I typed in: ‘Write how to create a content calendar in the Hive project management platform’ and it gave me all the steps in just a few seconds.
1. Log into your Hive account.
2. Click on the Projects tab and choose the project that you want to create a content calendar for.
3. Click on the Calendar tab in the top navigation bar and select “Add a content calendar”.
4. Click “Create newly” which will generate a blank calendar.
5. Enter the calendar name and choose the type of calendar (daily, monthly, etc) you want to create.
6. Select the dates you want your calendar to cover.
7. Add tasks to the calendar by selecting “Create task”.
8. Repeat this step until all the tasks have been added.
9. Review the calendar and make sure everything is in the right place. Click Save when you are done.
10. You now have a content calendar in the Hive project management platform.
Start your content calendar using AI, today
Yes, it’s really that easy. Follow these steps and you’ll have your own content calendar in minutes. Creating a content calendar can truly be an easy, quick process. And it’s well worth it. Are you ready to become more efficient, manage your workload, track your progress, and identify future content opportunities? Start your very own content calendar using AI, today.
