A campaign can look on track in your project management tool while the creative work is stuck in someone’s inbox.
The designer is waiting for feedback. The marketing manager has comments on an older version. The stakeholder who needs to approve the final asset hasn’t seen it yet. Meanwhile, the launch date keeps getting closer.
For marketing teams, choosing project management software means looking closely at how creative work moves through review. Assignments and deadlines matter. So do file versions, clear feedback, and a reliable way to know when an asset is ready to go.
Hive, Asana, Wrike, and Teamwork.com all offer ways to connect project management with creative review. The right fit depends on your approval process, the people involved, and the work your team produces.
Compare the tools around your workflow
Start with the most frequent source of friction in your team’s process.
Tool | A good fit to evaluate when… | Relevant review capabilities | What to check before choosing |
|---|---|---|---|
Hive | Your marketing team wants creative review connected to project assignments and deadlines | Proofing within action cards, internal and external approvers, approval rounds and stages | Proofing access in your plan, supported file formats, and the workflow external reviewers experience |
Asana | Your team needs campaign coordination alongside image and PDF feedback | Proofing and approval workflows on its Advanced plan | Whether the supported formats and approval process cover your creative work |
Wrike | Your team needs file review with guest stakeholders and defined approval deadlines | File annotations, approval decisions, and guest reviews | Current plan requirements and the setup needed for your review process |
Teamwork.com | Your team regularly sends client deliverables through several rounds of feedback | Proofs, versions, approval status, and participation by people outside your Teamwork site | Active-proof limits and how your monthly workload fits the selected plan |
Sources for the comparison include each vendor’s product documentation and pricing information. Hive proofing · Asana pricing · Wrike file collaboration · Teamwork.com proofs
1. Hive

Hive is worth evaluating when creative production and review are part of your team’s everyday project workflow.
A team can add a proof to an action card, set up approval rounds and stages, and request feedback from internal teammates or external stakeholders. External approvers receive a link to review the content. Teams can also configure an action’s status to change after an approval decision.
That connection helps answer a practical question during a campaign meeting. Which deliverables are ready, and which are still waiting for someone to make a decision?
For example, a marketing team producing an event campaign could keep the design assignment, deadline, proof, and approval process together as the work moves toward launch. Explore Hive’s proofing and approvals.
How a university marketing team uses Hive
Point Loma Nazarene University’s centralized marketing team supports undergraduate admissions, graduate admissions, alumni, and fundraising.
Its customer story describes consolidating more than 1,000 projects in Hive. The team uses templates to build project schedules, keeps project conversations in action cards, and uses Proofing and Approvals to move marketing materials through final review.
This is a useful example for teams serving multiple internal departments. Repeatable project setup and a shared review process give stakeholders a clearer way to participate in the work. Read the Point Loma customer story.
During your trial, take a real creative request through assignment, revision, and external approval. Confirm the proofing package your team needs and test the file formats you use most often. See Hive’s current plans.
2. Asana
Asana is worth considering when your team wants campaign planning and creative feedback within its existing project structure.
Its Advanced plan includes approvals and proofing, with annotations on designs and PDFs. Teams evaluating Asana should check how those capabilities fit their deliverables and the people who need to sign off.
During your trial, test an asset that needs feedback from more than one stakeholder. Check how reviewers leave comments, how the owner handles revisions, and how the team recognizes the final approval. See Asana’s current plans.
3. Wrike
Wrike is worth evaluating when file review involves several stakeholders and specific approval deadlines.
Its documentation describes annotations on images, videos, PDFs, and Microsoft Office files. File approvals let reviewers approve assets or request changes, and guest reviews allow clients without a Wrike account to participate.
During your trial, recreate your actual review sequence. Check how internal and guest reviewers interact with the file, how decisions are recorded, and how the project owner follows up on outstanding feedback. Confirm current feature access with the vendor. Explore Wrike’s file collaboration capabilities.
4. Teamwork.com
Teamwork.com is worth considering when client deliverables go through repeated revisions before approval.
Its proofing tools support versions, reviewers, approvers, and a history of feedback. People outside your Teamwork site can receive access to a proof without being added to the site.
During your trial, estimate the number of proofs your team will have active each month. Feature limits vary by subscription, so test the workflow against a typical month’s production volume. Explore Teamwork.com proofs.
What to test before choosing
Use one real deliverable to evaluate each shortlisted tool. A campaign landing page design, event brochure, or advertising asset will reveal more about the workflow than a sample task list.
Walk through these steps with a project owner, a creative contributor, and a reviewer.
Submit the request. Can the owner capture the brief, deliverables, deadline, and required stakeholders clearly?
Assign the work. Can everyone see who owns production and when the first draft is due?
Review the first version. Can reviewers leave feedback in the right place and understand which version they are viewing?
Make a revision. Can the contributor find the feedback and give reviewers a clear next version?
Approve the deliverable. Can the team distinguish between comments, requested changes, and final approval?
Check project progress. Can the marketing manager identify what is ready to launch and what still needs attention?
Include an external reviewer if clients, partners, or other occasional stakeholders participate in your process. Their experience matters just as much as the project owner’s.
Choose around the work your team needs to deliver
The most useful comparison starts with your actual approval process.
A team producing PDF collateral has different review needs from one producing video. An agency collecting client feedback may need a different setup from an internal team routing work through brand, legal, and department heads.
For marketing teams evaluating Hive, start with a campaign that has a clear deadline and several creative deliverables. Bring the assignments, files, and reviewers into the workflow, then follow the work through final approval.
Explore Hive for marketing teams.

