How McKinney Health Uses Hive to Manage Complex Workflows and Approvals
McKinney Health’s rapid company growth in its first 2 years required a tool to handle it all: Hive.


INSIGHTS FROM:

David Gielchinsky
Director of Health Operations
About
Launched in 2022, McKinney Health is an award-winning specialist agency that provides a wide range of marketing services to health and wellness brands.
Customer Profile
Industry: Advertising
Use case: Proofing & Approvals
Team: Health
Team goals
Manage workflows
Streamline approval process
Integrate with other tools
Keep up with rapidly growing client list
In the first 10 months, McKinney Health enjoyed:
810 hours saved
48,600 approval rounds conducted
Finding a tool that does it all
Before McKinney Health began using Hive, the team used another project management tool as its proofing and approvals tool. However, as the agency’s client list grew and the workload expanded, the team began looking for a dedicated project management solution that could offer the team a wider range of functionality.

“As we started to grow and bring in people who have experience working with larger project management platforms, we quickly realized that the tool would not be enough to manage our workflows.”
Maintaining quality standards across complex approval rounds
The team uses Hive Proofing & Approvals to streamline their approval process. Deliverables range from website design to print materials. Many deliverables go through several people before being published, meaning there are multiple rounds of approvals before an asset is signed off on. Each review round could have hundreds of comments and annotations within the proofing window, so efficiency and accuracy are critical.
Keeping up with rapid company growth
As the agency’s client list grew and the workload expanded, Hive has enabled McKinney Health to streamline and organize complex projects and conduct rounds of collaboration, feedback, and approvals efficiently and accurately. With Hive as its project management solution, the McKinney Health team has been able to scale up activity and handle a rapidly expanding client list with maximum efficiency.
“A typical project could take anywhere from four months to a year. We could have 20-30 rounds just going back and forth until the piece is clean and approved by everyone. Using Hive to handle our quality control ensures we are crossing off all the little details that go into every project.”

Team wins
Faster delivery
Streamlined workflows
Quality control
Favorite Hive Tools
Action cards
Proofing & approvals
Project navigator