How McKinney Health Uses Hive to Manage Complex Workflows and Approvals

McKinney Health’s rapid company growth in its first 2 years required a tool to handle it all: Hive.

INSIGHTS FROM:

David Gielchinsky

Director of Health Operations

About

Launched in 2022, McKinney Health is an award-winning specialist agency that provides a wide range of marketing services to health and wellness brands.

Customer Profile

Industry: Advertising
Use case: Proofing & Approvals
Team: Health

Team goals

  • Manage workflows

  • Streamline approval process

  • Integrate with other tools

  • Keep up with rapidly growing client list

In the first 10 months, McKinney Health enjoyed:

  • 810 hours saved

  • 48,600 approval rounds conducted

Finding a tool that does it all


Before McKinney Health began using Hive, the team used another project management tool as its proofing and approvals tool. However, as the agency’s client list grew and the workload expanded, the team began looking for a dedicated project management solution that could offer the team a wider range of functionality. 

“As we started to grow and bring in people who have experience working with larger project management platforms, we quickly realized that the tool would not be enough to manage our workflows.”

Maintaining quality standards across complex approval rounds


The team uses Hive Proofing & Approvals to streamline their approval process. Deliverables range from website design to print materials. Many deliverables go through several people before being published, meaning there are multiple rounds of approvals before an asset is signed off on. Each review round could have hundreds of comments and annotations within the proofing window, so efficiency and accuracy are critical.

Keeping up with rapid company growth


As the agency’s client list grew and the workload expanded, Hive has enabled McKinney Health to streamline and organize complex projects and conduct rounds of collaboration, feedback, and approvals efficiently and accurately. With Hive as its project management solution, the McKinney Health team has been able to scale up activity and handle a rapidly expanding client list with maximum efficiency.

“A typical project could take anywhere from four months to a year. We could have 20-30 rounds just going back and forth until the piece is clean and approved by everyone. Using Hive to handle our quality control ensures we are crossing off all the little details that go into every project.”

Team wins

Faster delivery

Streamlined workflows

Quality control

Favorite Hive Tools

Action cards

Proofing & approvals

Project navigator

4.6 on G2.com

See for yourself why successful teams use Hive

4.6 on G2.com

See for yourself why successful teams use Hive

4.6 on G2.com

See for yourself why successful teams use Hive

4.6 on G2.com

See for yourself why successful teams use Hive