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PR Campaign Template

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Pitching and securing press for a new product, company or individual is a key part of increasing awareness and brand recall. But the process of gathering reporter information, drafting a press release, and pitching to the right people can be daunting. Since PR is all about building relationships with journalists, bloggers, influencers, and contributors, Hive’s PR campaign template focuses on the status of pitches to specific targets.

This PR Campaign template tracks outreach throughout its life cycle, from “Pitched” to “Coverage Secured.” Our subactions also allow for further delineation inside a single task, and Hive’s chat functionality allows for continuous collaboration.

A few quick tips to effectively use this PR campaign template:

  • The Gantt Chart is the perfect way to lay out long-term goals and actions. With this view you can easily map out major deliverables, set dependencies, and assign due dates.
  • Once the plan is laid out, simply switch to the Kanban Board or Table View┬áto monitor day to day pitch progress for this PR plan template.
  • Monitor the project and be alerted to any potential risks using Hive Analytics.
  • Quick Tip: Want to easily see what each team member has assigned to them? Check out team view!

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