When you’re marketing a product, service or brand, it’s important to factor paid marketing into your overall marketing plan. Not only can it help boost brand and product awareness, it can be a huge stimulant to your overall growth if managed in the right way. However, campaigns like this often come with an immense amount of detail to navigate, which means a strong and flexible campaign plan is a must if you’re going to deliver it on time and on budget. This is why we’ve created this template — it offers you a framework to build on that is customizable enough to house all the information you’ll need to track throughout your marketing plan, and it contains a whole host of features designed specifically to help make your next project the best one yet.
The first step is to plot out exactly what your plan entails from a long term view. This is as simple as establishing a roadmap in the calendar — plug in any significant deadlines and establish your desired timeline, whatever that is based on. From there, break it down into steps — whether that’s individual coverage goals, sponsorships or endorsements, whatever metric you use to track your long term success you can use it here. Then you can go into as much detail as you please, and develop individual tasks and goals to assign to your team members. You can also break down budget goals and track them as you implement each step of your marketing plan so you know when you’re straying from your budget. You can manage all of this using Hive’s custom field tool to easily define and sort information and goals.
Because paid marketing campaigns often deal with third parties like bloggers, social media influencers and other content creators, it’s important that you’re able to keep track of these factors and stay on top of them to make sure your timeline is kept on track. With this template, it’s simple to sort this schedule by plans, appointments, expected coverage dates and more. When the coverage comes in you can set them as live or completed, so when you swap back to the macro view of your campaign you can tell from a glance whether you’re on target or not. This is useful not just from an overall coverage perspective, but it’s great as a helpful way of keeping an eye on your overall budget.
Creative thinking is vital for marketing campaigns so it’s worth remembering to use this system to track any exciting new ideas for coverage you or your team might have. You can simply define each idea and sort it into the ‘idea’ section, then once it’s fleshed out a bit and you want to move with it you send it over to ‘planned’. From there, once it’s actioned it will naturally move from ‘live’ to ‘completed.’ Developing and implementing ideas like this is a great way of encouraging creativity in your team, especially if you use Hive chat to talk it all over. Encouraging collaboration like this is a win-win — not only do you encourage creative collaboration, but you’ll also boost morale on the team. You’ll find people more likely to engage personally with their work, and when that happens you’re guaranteed to come up with the kind of ideas that will make your product stand out from the crowd.
Collaboration is incredibly important for dynamic teams and that’s why Hive chat lets you share anything you’re working on instantly by dragging and dropping into the group chat. Making sure you regularly use the chat functionality is key to the ongoing success of your project!
In fact, making good use of every aspect of this template is key to a successful long term marketing project, so here are a few tips to help you hit your goals with ease:
- The Gantt Chart is your best friend when you’re plotting out your long term plans. You’re going to want to make good use of this in a paid marketing campaign as it’s perfect for plotting long term deliverables, establishing deadlines and projected coverage. It’s also a useful tool for breaking down your estimated budget long term, so you never have to worry about missing your targets. Being able to get a sense of how the bigger picture is shaping up is invaluable, not only to help you hit your long term goals but it’s also incredibly useful if you need to present your plans to any stakeholders.
- The Kanban Board is the view you’ll use to get a sense of your daily and weekly schedule. Here you’ll find any appointments, due dates and tasks outstanding sorted into the sections they are relevant to. You’ll be able to tell at a glance how each campaign point is doing, and what outstanding tasks you can expect to be finished. Keeping a regular eye on this view will make chasing up tasks and hitting due dates a breeze.
- The Table View is a way of viewing day to day information in a more analytical way. Here you’ll be able to see what tasks are assigned to whom, when they’re due by, which section they are sorted into, as well as a whole host of other information. If you need to make any to-do lists or simply want to get a snapshot view of what is going on, this is the view you want to use.
If you want a more data-driven view of how your team is working, you’ll want to check out Hive Analytics. Here you’ll be able to track your productivity as the project progresses, as well as get a sense of how your day to day output compares to previous performance. It’s perfect if you need to diagnose any performance problems, and couples perfectly with Hive chat to tackle any personal issues before they affect the project at large. Don’t forget to use the team viewer to get a real time view of what every team member is assigned to – perfect if you want to talk about specific tasks in detail!
Check out some other project templates here: