Hive’s Jira Integration Helps Business Teams and Techies Speak the Same Language

Hive is the powerful project management platform that helps teams at Starbucks, Google, Toyota, Comcast and InVision move at lightning speed. With personalized project views ranging from Gantt to Kanban to Table, over 1,000 integrations with the tools you know and love, and robust analytics to track progress, Hive is the all-in-one tool remote teams have been looking for. 

Let us take you on a journey. Imagine a world where your dev team’s tasks and progress can be knitted in with the to-dos of the rest of your organization. A world where it’s easy to plan software releases alongside the marketing push.

Introducing: Hive and Jira’s groundbreaking integration. But instead of just telling you what it does (boring), we’re here to paint the picture of how it’s used.

Jira Integration Use Case: InVision

Meet InVision. InVision is the digital product design and development platform built to create the world’s best customer experiences. With InVision, organizations can run their entire product design workflow, collaborate on virtual white boards (very cool stuff), draft rich interactive prototypes, and enhance communication between design and development. This tool is an incredible asset, especially as remote work has become most people’s new normal.

The entirely remote InVision marketing team utilizes Hive’s flexible project management solution as the nucleus that powers communication within its department. Before using Hive, InVision marketing worked in a range of tools, everything from Jira to Asana, without a centralized hub that brought everyone together. But it doesn’t stop there. Since introducing Hive’s Jira integration, the team has totally reimagined its workflow. 

But What Does Hive’s Jira Integration Actually Do?

But what exactly has it enabled teams to do? This integration lets you create a Jira issue from Hive, so you can quickly pass a task along to your development squad. It also lets you link and sync Jira issues and Hive action cards, so you can constantly stay up-to-date on progress — say goodbye to technical updates getting lost in the shuffle, because any updates made to the issue in Jira will be reflected in Hive. Jira issues can also be viewed as part of a larger project plan.

So, what does this do for InVision marketing? It saves them valuable time, for starters. It’s also given them an incredible overarching view of projects, which has streamlined workflow and decreased confusion when communicating between the tech and business teams. Teams that primarily work out of Hive, like marketing and operations, are now able to communicate with the developers and designers, who work primarily in Jira, with a few clicks. 

Unifying Engineering, Design, and Marketing

The integration between Jira and Hive allows people from different teams to work in the tools that they’re most comfortable with. Enabling individuals to work their way is the central goal of Hive’s platform.

With the Hive and Jira integration, the program management team, who oversee macro-level projects and manage ad-hoc requests, can track everything that’s going on across different disciplines with one quick glance. For Jennifer McVicker, technical program marketing manager, the most important thing about the Hive and Jira integration is that it enables her to track phase length and team utilization across tasks. 

Jennifer specifically works as a Technical Program Manager in the Growth Marketing department, and utilizes the Hive and Jira integration to track several different phases of engineering and design collaboration including the discovery phase, prioritization and execution. Let’s say Jennifer is managing the progress of a new mobile app feature. With the Hive and Jira integration, she can gather the separate action cards from the marketing team in Hive and the developers’ issues in Jira, or even create a new Jira issue from Hive to assign the developers an action or phase.

She can weave the tasks together to create a holistic view of the feature, charting how long it will take, who is involved, and what each phase looks like. The visualization of Jira issues in Hive’s Gantt view gives her the exact information she needs to sort out phase duration as well as plan for the future. Before this integration, she’d have to flip back and forth between tools constantly, which made progress harder and organization challenging. No longer.

“This integration has given us a holistic view of projects. InVision is dedicated to the connected workflow — we want to make sure the transfer of information is seamless across tools. Hive also respects how important that is, and provides teams, especially mine, with a holistic view of projects. The visibility that this Hive and Jira integration gives us is critical.”

If we haven’t convinced you that this integration will totally change how your company works yet, we’ve got one last quote from Jennifer. “What I find most helpful is that the integration between Jira and Hive allows people from different teams to work in the tools that they’re most comfortable with,” Jennifer says. “Enabling individuals to work their way is the central goal of Hive’s platform, and ours for that matter, and we’re excited to see what future innovation is born from this fusion of business and tech.”

Any questions on the integration or InVision’s use case? Email us at marketing@hive.com.