small business software

21 Essential Small Business Tools to Maximize Productivity in 2024

According to the US Small Business Administration, small businesses have fewer than 500 employees. But what about companies that have 1 employee? Or 5 employees? 10 employees? While not all small businesses have the funds or employee numbers that some of these more staffed businesses have, they all need small business software to keep their companies on track and help them reach business goals.

For this roundup of small business software, we looked at various industries and companies of all sizes. Whether you have 1 employee or 500, bring in thousands of dollars in revenue or millions, there’s software to help your business run more profitably.

The Importance Of Small Businesses

Today, businesses with fewer than 100 employees account for 98.2% of small businesses, and those with fewer than 20 employees account for 89% of that number. So, if you think it’s Coca-Colas and the Johnson and Johnsons running the world — it’s actually just a conglomeration of smaller businesses working together. With small businesses accounting for more than 44% of US economic activity and creating more than 1.5 million jobs annually, it’s no wonder that there is a huge market and a tone of options for small business software tools.

But don’t worry — we’ve gathered together some of the best software programs for small businesses, so you can find the perfect fit for your business needs, without having to scour the internet for options.

The Top Small Business Software & Tools

These are only a few of the many options available to small businesses regarding software. The best way to figure out which program is right for you is to consider what pain points or inefficiencies exist in your current workflows. Then, once you’ve pinpointed those areas, you can start shopping around for software that will help to alleviate them.

If you’re unsure where to start, we suggest you start by looking at some of our suggested programs on this list. Each one of these options offers a free trial, so you can test the features and see how they fit into your business processes. And if you find one that’s a perfect fit, be sure to take advantage of any special offers or discounts available.

1. Hive: For affordable project management

Hive software overview

Hive is a project management platform that is perfect for small businesses. With its visual interface and simple drag-and-drop features, Hive makes it easy to manage projects of all sizes. And because it integrates with various other software programs, you can use Hive to streamline your workflows, save time, and complete your job successfully from one single productivity platform.

Hive Free, the program’s Free Forever plan, offers complete project management functionality to teams of up to 10. If your small business is on the larger side, don’t worry. Hive Teams plans offer unlimited users for only $12 per user, per month, making it an affordable solution for any team — no matter what magnitude of resources you are working with.

And regardless of which plan you choose, Hive offers a free 14-day trial to explore the platform and see if it fits your needs.

Try Hive button for blog

2. Wave: For accounting and bookkeeping

Wave invoice

Wave is an excellent option if you’re looking for an accounting program for small businesses. With its easy-to-use interface and features like expense tracking and invoicing tools, Wave makes it easy to stay on top of your finances. And because Wave is free for businesses with a small number of employees and income thresholds, it’s an excellent option for small businesses on a budget.

3. Google Workspace: For productivity

google workspace

Google Workspace is a productivity suite from Google that includes various tools for businesses of all sizes. With Google Workspace, you can create and edit documents, spreadsheets, and presentations from anywhere. Most computers today come with Google Workspace integrated, and the vast majority of businesses use Google products and rely on Gmail and Calendar, so the learning curve (and price) for this platform is a little less than its Microsoft 360 competitor.

4. Slack: For communication

slack

Slack is a communication tool that is perfect for small businesses. With its real-time messaging features, Slack makes it easy to stay in touch with your team and be transparent across all departments. Slack can also integrate with other software programs (like Hive), so you can use it to ensure all of your internal and external contributors have a place to receive instant feedback.

You can also integrate Slack with a VOIP app such as Nextiva or one of it’s alternatives. Connecting your VoIP system will bring voice calls into the platform, allowing you to collaborate on all communications in one place.

5. Nextiva: For advanced calling features

Nextiva serves as UCaaS software, offering support for modern business growth and aiding legacy businesses in updating their support and communication infrastructures. By seamlessly merging VoIP technology with cloud computing, it provides an integrated communication solution, further enriched by Nextiva add-ons that amplify productivity and include built-in customer support tools.

Nextiva allows business owners to effortlessly connect their VoIP phone system with popular business applications like Microsoft Outlook, Google Workspace, Salesforce, Microsoft Teams, and more. There’s a free 7-day trial for everyone to explore Nextiva’s service with a demo product, to test it before any long-term commitment.

6. Fyle: For expense management and card reconciliations

Fyle dashboard

Fyle is an industry-first expense management software that enables real-time expense management on cards you already have. This means hassle-free expense reporting and card reconciliations without the need to switch cards. In addition, Fyle comes power-packed with seamless expense tracking, automated compliance, and integrations with accounting software like, QuickBooks, NetSuite, Sage Intacct and Xero.

7. Tailor Brands: For logo creation and LLC formation

tailor brands

A well-designed logo is an essential part of any business, and Tailor Brands offers a wide range of options to choose from. With just a few clicks, you can create a logo that perfectly represents your business. And with LLC formation services in combination with their website builder, you can have a complete online presence that looks great and functions perfectly. All of this is available at an affordable price, tailored to the needs of small businesses and those still in the company formation process. 

8. Trengo: for a centralized customer engagement management

Trengo

Trengo is a smart customer engagement platform to consolidate all your customer conversations in one place. This software helps you monitor customer engagement and keep a clear overview of messages via email, live chats on platforms such as Shopify, Salesforce and other Salesforce alternatives, as well as popular messaging apps like WhatsApp, WeChat, Telegram, and more — all without switching tabs.

Whether you outsource customer service or have an in-house team, Trengo can also help your business offer efficient support assistance via automation, rules, and integrations. Trengo is also a certified WhatsApp Business partner. You can try Trengo out for 14 days with a free trial before you switch to a plan that’s tailored to your business needs.

9. nTask: For task management

nTasks dashboard

nTask is a task and project management tool that can help you and your team track and manage daily productivity. The application also has management features to help you coordinate efficiently your team members throughout the development of the project. You can create to-do lists, set start and end dates with time estimations, and assign sub-tasks and dependencies. Assign tasks to multiple team members and include files and documents with comments for easy collaborating.

10. Namecheap: For domain registration

Namecheap Domain Registrar

Namecheap is not only one of the best domain registrars, but it also has lots of tools for establishing and building your website’s online presence. Simply start by searching for and buying a domain name followed by choosing a host for your website. After that you’ll register for a SSL certificate (and optionally implement SSL monitoring) before putting together your site with an easy-to-use website builder. You’ll also be able to create your own business email, branding including logos, visuals and more. Namecheap provides a knowledge base containing several how-to guides, as well as tips on how it all works. With these comprehensive tools and resources, you can confidently develop and build your website’s online presence.

11. Dialpad: For phone calls

Dialpad-ai-real-time-transcription

Communication is vital for any business, and Dialpad’s unified business phone system gives you a competitive advantage. Dialpad is a customer intelligence platform that allows small businesses to call, message, and meet in one central, AI-powered place.

Letting you do so much more than just make and receive outbound and inbound business calls, the virtual phone system means you can opt for a VoIP phone system or PBX system. Features include call forwarding, call routing, in-call security, visual voicemail.

The platform lets you use real-time analytics to track usage and performance all while keeping your team and customer conversations private and secure. Plus, with cloud-based capabilities, you can stay connected from any device, anywhere.

12. Free Logo Creator: For creating digital logos

Free Logo Creator

If you are getting your company started, have a limited budget or no design skills, Free Logo Creator is an AI-powered design tool that creates visually appealing logos. Give your website, social media channels and online store a professional look with a new branded image. 

Serving companies in different industries, Free Logo Creator offers customization using an intuitive interface. This logo maker solution is easy to use for all skill levels and you can have a free logo ready in less than 10 minutes. But if you want to download print-quality, high-resolution vector graphic logos, pricing starts at $37.

13. Unicode: For QR code generation

Beaconstac QR code generator dashboard

Unicode’s QR code generator is one of the most sophisticated and enterprise-ready QR code solutions. This QR code generator is built for businesses of all sizes and for every use case, whether that be custom landing pages, digital business cards, or contactless menu cards.

This solution lets you customize everything: add your company’s logo, use your brand color palette, add frames, CTA text, and a background that fits your brand. Unicode offers various QR code types: such as image QR codes, video QR codes, app QR codes, QR code feedback, and much more to ensure all your marketing efforts are covered.

Unicode’s QR code generator is also easy to use and lets you create a QR code in just 4 steps. The software is suited with features to support your company needs each step of the way: whether you are a solopreneur, a medium-sized business, or an enterprise. It is also GDPR and SOC Type 2 compliant so that your data is stored with maximum security.

14. Ringblaze: For remote team collaboration

ringblaze

Ringblaze is an advanced communication platform designed for small businesses. It equips teams with all the necessary tools to have an online office. Ringblaze unifies all forms of communication, including calls and texts exchanged between customers and employees, and internal conversations. A shared inbox makes it easy to track conversations between the business and its customers. You can quickly check which inquiries have been handled, and which ones still need assistance, and delegate open issues to experts on the team.

15. Zendesk: For customer support requests

Zendesk

Zendesk is a helpdesk ticketing system that helps small business owners to offer a great customer experience for their clients. It streamlines support requests and provides a centralized platform for businesses to track, manage, and resolve customer queries quickly and efficiently. The tool comes with a range of features, such as email management, automation, reporting and analytics, making it easier to manage customer support requests.

Zendesk also has the ability to integrate with other business applications, including CRM systems, marketing automation tools, and social media platforms is a key feature of this platform. The software offers a free trial and paid plans start at $49/agent per month, billed annually.

16. Webflow: For no-code website management

webflow

Webflow is a no-code website builder that is highly beneficial for small business owners, thanks to its robust suite of web design and development tools. As a small business, you can leverage Webflow to craft a distinctive online presence without needing to master coding. In addition to the wesbite builder tool, its built-in CMS feature also enables you to keep your website’s content fresh and relevant, which is vital in today’s rapidly changing digital landscape.

And by utilizing the services of a dedicated webflow web design agency, you can enjoy a custom-built, high-performance website that reflects your brand’s identity and values. Webflow’s basic plan is free of charge, which is an attractive proposition for startups and small businesses operating on a tight budget.

17. Visme: For visual communication

Visme

Visme is an all-in-one platform for creating videos, presentations, documents, data visualizations, and other branded content. It includes a drag-and-drop editor, an AI image generator, and a library of hundreds of templates, photos, and animated characters to reach and engage your audience. You can design from simple branded visuals to fully interactive content. With Visme, the power of visual communication is in your hands.

18. Name.com: For unique domain extension registration

Name.com domains

It’s not always easy to find the right domain name for your website, and too often, the typical .com variety won’t do. That’s where Name.com comes in. Getting a top-level domain is essential for marketing, and your extension can really make a difference in your traction. It can also tell others what your website is all about. So whether you need to find the perfect agency domain for your jewelry insurance company or a .io extension for your tech business, Name.com will hit you up for a great price.

19. Quaderno: For sales tax management

Quaderno simplifies sales tax management for businesses all around the world, offering a comprehensive solution that covers everything from tax registration and accurate calculations to seamless reporting and simplified returns. By automating the complex process, Quaderno eliminates the need for manual data entry and tedious spreadsheet work.

With subscription plans starting at an affordable €49 per month, Quaderno ensures accessibility to businesses of varying sizes. The inclusion of an API further enhances its functionality, allowing for seamless integration into existing systems. Compared to its counterparts, Quaderno stands out as a cost-effective choice, making it a viable option for businesses looking to streamline their tax compliance processes.

Cost: Plans start at just €49/ month, and their 7-day free trial doesn’t require credit card information.

20. Hostinger: For easy website creation

Hostinger

Hostinger’s website builder simplifies the process of creating your own website. By entering your business details, this powerful tool uses advanced technology to generate a customized site for you. You don’t need extensive writing skills to get started.

With the user-friendly drag-and-drop editor, you can easily adjust and personalize your website to fit your needs. This AI tool saves you time and effort, making the website creation process straightforward and efficient. There’s no need to worry about complex coding or design challenges. Hostinger’s website builder empowers you to focus on developing your online presence without unnecessary complications.

21. AI Logo Generator by Appy Pie Design

Having original logos for your social media and themed-campaigns can get expensive if you are a small business. A good alternative is AI Logo Generator from Appy Pie, which creates distinctive logos by using artificial intelligence. All you need to do is  describe your logo preferences in a prompt, and the AI Logo Generator will generate a variety of designs that reflect your brand’s identity. You can then customize your chosen design to perfect its appearance. This tool eliminates the need for expensive design services, enabling those new to design to easily create their own unique logos.

Do you really need so many small business software tools?

If you have gone through this list and thought, “there is no way I am going to need or use all of the programs for my business,” you would be surprised. Just because your business is small doesn’t mean that you still don’t need accounting support, communication channels, and a superior project management platform. Scrimping on some of these tools will hurt you in the long run, and it’s best to source and find the best tool for your business.

Additionally, if budget is a concern, many of these software programs offer free trials or free versions for businesses with fewer than nine employees. So, if you’re unsure if a particular program is right for your business, you can always try it out before committing to it. Also, depending on your business size, you could get away with saving money and skipping on purchasing Slack and just using Hive and its internal chat feature upgrade, which also includes voice chat. While not all items are mixed and matched, you can test, try out and get a feel for what works for your 1 to 500 small business employees.

Have a favorite small business software that we missed? Drop it in the comments below!