Marketing is an essential part of any sales cycle and business growth plan. Driving larger product awareness is key, and marketers, which can range from SEO specialists to content creators, fall into that bucket. One of the biggest challenges of working in a marketing role is the delicate balance between the analytics frameworks and reporting metrics with the creative aspect of the job — you need both to be successful long term.

To help focus and streamline your marketing efforts, we’ve rounded up four essential project templates for marketers — all easily downloadable into your Hive workspace. If you don’t already have a Hive account, you can test out a 14-day free trial here.

Marketing Plan Template

This marketing plan template will get you started in Hive by providing a complete framework for a plan of any size, and includes sample categories like social media campaigns, new product launches and market research. Once you’ve laid out tasks, set due dates and tagged key stakeholders, Hive provides a variety of views and layouts through which to organize data and tasks. Additionally, the chat functions within Hive maximize marketing creativity and collaboration.

A few quick tips to effectively use this marketing plan template:

  • The Gantt Chart is the perfect way to lay out long-term goals and actions. With this view you can easily map out major deliverables, set dependencies, and assign due dates.
  • Once the plan is laid out, simply switch to the Kanban Board or Table View to monitor day to day progress in the marketing plan template.
  • Monitor the project and be alerted to any potential risks using Hive Analytics.
  • Quick Tip: Want to easily see what each team member has assigned to them? Check out team view!

Content Calendar Template

Ideal for the content marketers or social media-savvy individual, this content calendar template provides a great initial framework for content calendar development. This template breaks topics into categories based on status, and once concepts make it into the “Ideas” “Research” or “Promoted” sections of the calendar, you can tag them by category, assign them to an author, or add sub-actions. Hive’s chat functionality makes it easy to drag-and-drop actions into chats and collaborate creatively on content.

A few quick tips to effectively use this content calendar template:

  • The Gantt Chart is the perfect way to lay out long-term goals and actions. With this view you can easily map out overarching content categories, set dependencies, and assign due dates.
  • Once the plan is laid out, simply switch to the Kanban Board or Table View to monitor day to day progress in the content calendar template.
  • Table-view is a great way to view content pieces in a simple list without other visual distractions.
  • Monitor the project and be alerted to any potential risks using Hive Analytics.
  • Quick Tip: Want to easily see what each team member has assigned to them? Check out team view!

Paid Marketing Campaign Template

Once you’ve developed the content calendar and strategic framework for your content and marketing efforts, this paid campaign template comes into play. This template will help track the progress and scope of each individual component of your larger paid campaigns, while also giving a macro view of progress.

Utilizing tools like Hive’s custom fields, you can easily track estimated budgets, link to each campaign, plot out due dates and overviews of each campaign’s current status. Sub-actions will also help specify which deliverables live inside the larger campaign.

A few quick tips to effectively use this paid marketing campaign template:

  • The Gantt Chart is the perfect way to get started laying out your campaigns. Map out major deliverables, set dependencies, and assign due dates.
  • Once the project is mapped out, simply switch to the Kanban Board or Table View to monitor day to day progress.
  • Monitor the campaign and be alerted to any potential risks using Hive Analytics.
  • Quick Tip: Want to easily see what each team member has assigned to them? Check out team view!

PR Campaign Template

This template focuses on the pitching and PR side of marketing — sharing and publicizing your product and successes. This PR Campaign template tracks outreach throughout its life cycle, from “Pitched” to “Coverage Secured.” Our subactions also allow for further delineation inside a single task, and Hive’s chat functionality allows for continuous collaboration.

A few quick tips to effectively use this PR campaign template:

  • The Gantt Chart is the perfect way to lay out long-term goals and actions. With this view you can easily map out major deliverables, set dependencies, and assign due dates.
  • Once the plan is laid out, simply switch to the Kanban Board or Table View to monitor day to day pitch progress for this PR plan template.
  • Monitor the project and be alerted to any potential risks using Hive Analytics.
  • Quick Tip: Want to easily see what each team member has assigned to them? Check out team view!

Are there any additional templates that you’d find helpful? Let us know in the comments below.