Content marketing is not a one-person effort. The content creation process involves market research, buyer persona creation, content ideation, and of course, the production and editing of the content. And this doesn’t even scratch the surface of the content distribution process, which can include everything from SEO optimizations, to affiliate marketing campaigns, to social media advertisements. With so many stages of creating content and distributing it across various channels, content teams must be able to collaborate and communicate effectively for content marketing efforts to pay off.
But as content marketing has grown in popularity, so have the number of software applications for creative teams. These content marketing tools can help teams collaborate and produce the most engaging, informative content. But “if you want to improve your content collaboration and production, you shouldn’t just pick one content marketing tools,” admits Robert Marković, a leading data specialist at “Buy an essay” content marketing service. In fact, you have to pick the one that’s right for your team.
So to help you choose a program that works for you, we’ve put together a list of the top content marketing tools for better team collaboration. Read on to learn about the best tools on the market, so you can make the most informed decision.
Hive was built not just for content collaboration, but as a comprehensive project management platform. Hive has all sorts of features helpful to content team collaboration, such as proofing and approval control, internal communications through Hive Chat, simple task assignment, and workflow automation.
Along with those, Hive comes with plenty of project management features such as project templates, personal dashboards, multiple project views, and forms for data collection. Combine that all with a simple UI, and you’ve got yourself a powerful blend of content marketing tools.
Yet that’s just what Hive can do on its own. It also supports over 1,000 integrations. If you have another favorite piece of business software, chances are you can link it up with Hive.
2. Google Drive
Google Drive is Google’s cloud-storage service that offers 15 free GB of storage. It allows you to store nearly any common type of file — documents, spreadsheets, audio and video files, slide presentations, and more. You can arrange files into folders for better organization.
One of Google Drive’s notable features is the control options. You can assign viewing, commenting, and editing permissions as you see fit, allowing you to give the right people access to see or change certain things. Of course, you can use Google Drive alongside other parts of the G Suite, such as:
Overall, Drive is a good free option for content teams that need a place to store and share work.
Dropbox is a cloud storage solution designed to cut down on busywork (primarily locating files you need) and make document sharing and collaboration simple. You can store all sorts of files in Dropbox, including Google Docs, Excel spreadsheets, boards from various project management software platforms, plus more.
To help streamline your workflows, Dropbox integrates with over 100,000 apps. Plus, it offers desktop and mobile versions to keep your files synced across any devices that you use. The free plan caps your storage at only 2 GB. Lower paid plans can give you up to 5 TB, but the highest level plan gives you unlimited storage — making Dropbox suitable for businesses of any size.
Built on a powerful CRM platform, HubSpot email marketing and hosting tools allow you segment your customers by lifecycle stage using existing CRM data, and customize emails with personalization tokens. You can create personalized emails with a simple drag-and-drop editor or choose from a library to goal-based templates.
With HubSpot’s free email hosting software, you can send up to 2,000 emails per month. As you grow, our plans grow with you. Upgrade to Marketing Hub Starter, Professional, or Enterprise to send more emails.
Trello offers a simple kanban board application for smaller teams in search of a more lightweight collaboration platform. You can create boards for your workflow, then build columns in the board to develop the workflow’s phases. From there, you can create cards as individual projects in your workflow. On these cards, you can leave comments, attach files or pictures, and more.
Moving projects through your workflow’s phases is as easy as dragging the card to the next (or previous) column. Once you have a board up and running, just invite your team to that board. Then, everyone can interact and collaborate on projects.
ProofHub is an easy-to-understand project management platform packed with features that creative teams will find useful. For example, as the name implies, ProofHub has an intuitive proofing tool that cuts out the need to search through long threads of comments for the right feedback. It uses markup tools to help creatives easily identify feedback and make changes accordingly.
Other helpful collaboration features include a central location for files, internal direct messages and group chats, custom roles, announcements, and discussion thread creation. Along with these, ProofHub adds in a suite of standard project management features, making it a good choice as an all-in-one platform for content teams.
Notion is a simple and effective project management tool suited exceptionally well for content teams. One of Notion’s best features is its Team Wiki, which serves as a centralized knowledge base for your entire team. Everything from your company’s mission to individual department information can go in the wiki for easy access.
Of course, Notion makes it easy to upload and share notes and documents among your team, as well as assign tasks and track project progress. You can comment anywhere to start discussions with teammates, choose who can view documents, integrate over 500 other apps, and more. In addition to the cloud-based application, Notion offers desktop clients for Mac and Windows, as well as mobile apps for iOS and Android devices.
8. Grammarly Business
Grammarly is not strictly a collaboration tool. However, its Business plan allows content teams to work together to ensure excellent grammar and consistent brand voice. Grammarly lets you edit for the following.
- Correctness (grammar and spelling)
Plus, you can create company style guides to keep everyone’s communications on-brand. Grammarly also offers a Google Docs add-on that scans for mistakes and potential improvements inside the Doc. It then lets you confirm or reject these changes right there.
Using Grammarly, you can edit as you go. Additionally, it’ll save time jumping back and forth between Grammarly and your Doc. Grammarly integrates with numerous other applications to keep your writing sharp and clean, too. It’ll even help you in areas such as online forms.
Boxmode is a free website builder for businesses, creatives, and web developers. This online tool makes it easy to create a website in a variety of industries, regardless of your past tech experience. Whether you are a content creator for a business or for your own personal projects, you can use Boxmode to build an e-commerce website or create content for any brand and purpose.
Boxmode includes everything you need to build a great website, including: drag and drop editor, pre-made templates, free domain mapping, and tools for SEO and marketing analytics. And the best part? You can get it all for free — and we’re not just talking about a “free trial” type of situation.
Enhance Your Collaboration and Improve Your Content Marketing
These are only some of your options for content marketing tools. This list shows some of the most popular tools content teams are currently using, but there are many more out there.
If you want to improve your content collaboration and production, you don’t just have to pick one of these content marketing tools. Many of them are designed for specific purposes and complement others quite well. That said, one of the most complete tools on this list is Hive. Learn how to get started on Hive for free today.
This is a guest post written by Brad Smith. Brad is the CEO at Wordable.io and the Founder of Codeless (a content production agency). His content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more.