The 37 Best Content Marketing Tools for Success In 2024

Content marketing is not a one-person effort. The content creation process involves market research, buyer persona creation, content ideation, and of course, the production and editing of the content. And this doesn’t even scratch the surface of the content distribution process, which can include everything from optimizing SEO pages, running affiliate marketing campaigns, or managing their blog content strategy on easily created websites. With so many stages of creating content and distributing it across various channels, content teams must be able to collaborate and communicate effectively for content marketing efforts to pay off.

But as content marketing has grown in popularity, so have the number of software applications for creative teams. These content marketing tools can help teams collaborate and produce the most engaging, informative content. But “if you want to improve your content collaboration and production, you shouldn’t just pick one content marketing tools,” admits Robert Marković, a leading data specialist at “Buy an essay” content marketing service. In fact, you have to pick the one that’s right for your team.

So to help you choose a program that works for you, we’ve put together a list of the top content marketing tools for better team collaboration. Read on to learn about the best content marketing tools on the market, so you can make the most informed decision.

1. Hive

Hive was built not just for content collaboration, but as a comprehensive project management platform. Hive has all sorts of features helpful to content team collaboration, such as:

• Proofing and approvals, including annotation mockup tools
• Internal communications through Hive Chat
• Task management
• Workflow automation

Along with those, Hive comes with powerful project management features such as project templates, personal dashboards, multiple project views, and forms for data collection. Combine that all with a simple UI, and you’ve got yourself a powerful blend of content marketing tools.

Yet that’s just what Hive can do on its own. It also supports over 1,000 integrations. If you have another favorite piece of business software, chances are you can link it up with Hive to automate tasks and streamline your workflow.

2. Google Drive

Google Drive is Google’s cloud-storage service that offers 15 free GB of storage. It allows you to store nearly any common type of file — documents, spreadsheets, audio and video files, slide presentations, and more. You can arrange files into folders for better organization.

One of Google Drive’s notable features is the control options. You can assign viewing, commenting, and editing permissions as you see fit, allowing you to give the right people access to see or change certain things. Of course, you can use Google Drive alongside other parts of the G Suite, such as:

• Docs
• Sheets
• Slides
• Forms
• Calendar
• Gmail

Overall, Drive is a good free option for content teams that need a place to store and share work, especially when working remotely. 

3. Dropbox

Dropbox is a cloud storage solution designed to cut down on busywork (primarily locating files you need) and make document sharing and collaboration simple. You can store all sorts of files in Dropbox, including Google Docs, Excel spreadsheets, boards from various project management software platforms, plus more. 

To help streamline your workflows, Dropbox integrates with over 100,000 apps. Plus, it offers desktop and mobile versions to keep your files synced across any devices that you use. The free plan caps your storage at only 2 GB. Lower paid plans can give you up to 5 TB, but the highest level plan gives you unlimited storage — making Dropbox suitable for businesses of any size.

4. Envato Elements

Envato Elements is an all-in-one unlimited creative subscription. With over 50M assets, it has everything designers and marketers need to get projects done faster. Whether you’re looking for slideshow templates needed to create comprehensive reports, video templates for an upcoming campaign, or other outlines for designing a content strategy you and your team will use, Envato Elements always comes in handy.

You can choose between a monthly ($33 per/month) or a yearly ($16.50 per/month) plan, but it’s also possible to get free monthly files.

5. Writesonic

Writesonic is a perfect tool for businesses and individuals looking to step up their content creation game! It is an AI-powered writing tool that helps to generate content in seconds. From blog posts and landing pages to product descriptions and ad copy, it can simplify the process of writing and editing various forms of content.

Some key features of Writesonic are:

• AI SEO tools to create optimized and and plagiarism-free content.
• Generate unique content with a human touch.
• Dedicated tools for different writing requirements.
• Easily customizable and provides seamless navigation.

Writesonic offers a free trial of up to 6,250 words. The premium plan starts at $10/month.

6. Hubspot

Built on a powerful CRM platform, HubSpot email marketing and hosting tools allow you segment your customers by lifecycle stage using existing CRM data, and customize emails with personalization tokens. You can create personalized emails with a simple drag-and-drop editor or choose from a library to goal-based templates. Hubspot also integrates with many of the other work tools you already use, helping streamline your entire workflow.

With HubSpot’s free email hosting software, you can send up to 2,000 emails per month. As you grow, HubSpot grows with you and upgrades are available to be able to send more emails. 

7. Taggbox

Taggbox is a social media aggregator tool that allows businesses to curate and display user-generated content from various social media platforms. By showcasing UGC in a social media wall or gallery, businesses can increase engagement, build brand loyalty, and create a sense of community among their followers.

Moreover, Taggbox offers advanced features like moderation, analytics, and customization options to help businesses manage and monitor their UGC, track performance metrics, and customize their displays to match their brand’s aesthetic and messaging.

8. Freepik

Freepik offers millions of photos, vector images, illustrations, and PSD files ready to use for any project. Freepik also includes thousands of asset collections and a daily-updated library to ensure a steady supply of fresh material. This image bank provides interesting tools like Mockup Baker, allowing you to create professional mockups by customizing 3D models in Photoshop. 

Freepik is a great tool for marketers looking to create stunning visuals for their campaigns without spending too much time or money. It is a freemium service ($24 per/month or $144 per/year) with additional features such as exclusive content.

9. Trello

Trello offers a simple Kanban board application for smaller teams in search of a more lightweight collaboration platform. You can create boards for your workflow, then build columns in the board to develop the workflow’s phases. From there, you can create cards as individual projects in your workflow. On these cards, you can leave comments, attach files or pictures, and more. 

Moving projects through your workflow’s phases is as easy as dragging the card to the next (or previous) column. Once you have a board up and running, just invite your team to that board. Then everyone can interact and collaborate on projects, a great way to keep teams on the same page. 

10. ProofHub

ProofHub is an easy-to-understand project management platform packed with features that creative teams will find useful. For example, as the name implies, ProofHub has an intuitive online proofing tool that cuts out the need to search through long threads of comments for the right feedback. It uses markup and tools to help creatives easily identify feedback and make changes accordingly.

Other helpful collaboration features include a central location for files, internal direct messages and group chats, custom roles, announcements, and discussion thread creation. Along with these, ProofHub adds in a suite of standard project management features, making it a good choice as an all-in-one platform for content teams.

11. Notion

Notion is a simple and effective project management tool suited exceptionally well for content teams. One of Notion’s best features is its Team Wiki, which serves as a centralized knowledge base for your entire team. Everything from your company’s mission to individual department information can go in the wiki for easy access.

Of course, Notion makes it easy to upload and share notes and documents among your team, as well as assign tasks and track project progress. You can comment anywhere to start discussions with teammates, choose who can view documents, integrate over 500 other apps, and more. In addition to the cloud-based application, Notion offers desktop clients for Mac and Windows, as well as mobile apps for iOS and Android devices.

Check out these top Notion alternatives for other tools with similar functionality.

12. Grammarly Business

Grammarly is not strictly a collaboration tool. To many people, it’s known as one of the most popular free proofreading tools that helps fix errors while composing online content. However, if you’re working with a team and want to ensure excellent grammar and consistent brand voice, Grammarly Business can help you take simple proofreading to the next level.

Grammarly lets you edit for the following. 

• Correctness (grammar and spelling)
• Clarity
• Engagement
• Tone
• Plagiarism

Plus, you can create company style guides to keep everyone’s communications on-brand. Grammarly also offers a Google Docs add-on that scans for mistakes and potential improvements inside the Doc. It then lets you confirm or reject these changes right there.

Using Grammarly, you can edit as you go. Additionally, it’ll save time jumping back and forth between Grammarly and your Doc. Grammarly integrates with numerous other applications to keep your writing sharp and clean, too. It’ll even help you in areas such as online forms.

13. Podcastle

Podcastle is an all-in-one content creation platform that allows you to record and edit publication-ready content with no equipment or technical skills. The tool makes it simple to record a branded podcast or start one for your company. With Podcastle’s remote interviewing feature it’s easy to host group calls and record interview episodes.

Podcastle software also offers a variety of AI-powered tools to remove unnecessary noise or pauses from your audio with a click, create a digital copy of your voice, or use one of the available voice skins to create instant intros and outros for your show. 

Podcastle helps marketers to optimize their processes and launch successful campaigns across channels. With its user-friendly interface, the tool makes it simple to repurpose video/audio with Podcastle’s transcription tool, facilitating the usage of text for brand’s blog, website, or social media.

14. Boxmode

Boxmode is a free website builder for businesses, creatives, and web developers. This online tool makes it easy to create a website in a variety of industries, regardless of your past tech experience. Whether you are a content creator for a business or for your own personal projects, you can use Boxmode to build an e-commerce website or create content for any brand and purpose.

Boxmode includes everything you need to build a great website, including: drag and drop editor, pre-made templates, free domain mapping, and tools for optimizing SEO and tracking marketing analytics. And the best part? You can get it all for free — and we’re not just talking about a “free trial” type of situation.

15. Billo

Billo is an all-in-one platform for eCommerce brands to get user-generated video content. As all marketers know, content is king. And rather than creating videos in-house, user-generated content can be a useful source of stories and ideas to power your successful ad campaigns. Billo builds a bridge between brands and creators, letting brands get quality content and for creators to get paid for it. 

If you’re selling online, video content gives you the most bang for your buck in terms of engagement, sharing, and brand development. Investing in quality video content doesn’t have to break the bank, though. If you want to watch your ROAS skyrocket, Billo is an easy way to go. (P.S. If you are looking to start an online store, consider starting a Shopify trial to test out the popular platform for free.)

The Billo process is easy. Simply fill in the task brief and choose a creator you want to work with from a variety of 3200+ US-based creators. If you have a physical product to promote, you can then choose to ship out your product to the creators you chose to work with. During the drafting process, you have the ability to ask for professional edits: motion graphics, subtitles, logos, and call-outs!

16. Planable

Planable is a social media collaboration tool designed around one simple principle: ridding marketers of tedious tasks and allowing them to have more time for creativity. One of Planable’s most powerful features is the multi-level approval process built to ensure seamless collaboration for marketing teams. You and your team can set up your approval workflow in 4 ways to be specific: none, optional, required, and multi-level. Built with teams in mind, Planable is the perfect place to make your social media workflow foolproof.

Leaving feedback is also seamless and very intuitive. Everything happens in context, right next to the posts. You can reply to feedback and resolve it in a matter of seconds. To differentiate between team members and approvers, Planable has an Internal Notes feature that allows you to leave feedback visible to your team only. Try it yourself, the first  50 posts are free.

17. Narrato

Narrato is a comprehensive content creation and collaboration tool that combines the capabilities of docs, sheets, drive, project management tools, email, messaging apps, and more onto a single platform. The platform boasts of a powerful content editor that offers grammar and readability suggestions, tools for optimizing SEO pages and running plagiarism checks, as well as a smart AI writing assistant too. 

Narrato offers custom templates, style guides, and automated briefs for optimizing SEO pages; messaging and in-line comments on content; content calendars and workflow boards; custom user roles and access (including client user roles); publicly shareable links to content and WordPress publishing integration; freelancer payment reports; project and Folders hierarchy to organize all of your market research and content on the platform. The platform also has features like automated SEO content briefs, an AI topic generator, and freelancer payment management.

Price: Narrato has a free plan with limited features. Its pro plan starts at $8 per user/month.

18. FlexClip

These are only some of your options for content marketing tools. This list shows some of the most popular tools content teams are currently using, but there are many more out there, including this list of digital marketing tools to consider.

If you want to improve your content collaboration and production, you don’t just have to pick one of these content marketing tools. Many of them are designed for specific purposes and complement others quite well. That said, one of the most complete tools on this list is Hive. Learn how to get started with Hive for free today.

This is a guest post written by Brad Smith. Brad is the CEO at Wordable.io and the Founder of Codeless (a content production agency). His content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more.